I met up with a fellow creative director in the pub recently (CDs drink almost as much as journalists) and his first topic of conversation was interesting.
'You got any creative juniors?' he asked.
'Yep,' I said. 'You?'
To which he replied, 'Oh god how are you finding it working with these Millennials? So fussy. So keen on immediate promotion. So demanding.'
I took the risk of disagreeing, saying that I thought three things:
1. There's nothing wrong with a bit of ambition. Got me pretty far.
2. You can't judge a whole generation with a set of characteristics that sound like a tarot card reading.
3. Maybe, for the real differences, there are good sociological explanations.
Then I thought, why trap this conversation in the pub?
So I wrote an article about it for the back page of The Recruiter magazine, where they let opinionated people have their say.
Hope you enjoy the perspective.
It’s not useful labelling a whole group of people with a personality tag like ‘selfish’. We should instead consider the real practical differences they’ve experienced in the world around them simply by being alive at a different time.