Really interesting. The bulk of this article sticks with the issue of adapting adverts to personality - and the results look pretty convincing in terms of demonstrating how easy it is to do it. The final paragraph gives a glimpse into other possibilities - real time adaptation of the content and timing of adverts according to mood or emotional state.
Ads tailored to your personality could just be the start. As apps and tracking software become more sophisticated (especially via wearable devices), it may be possible to gather data in real-time about users’ current mood or emotional state and then tailor ads accordingly, both in terms of their content, but also their timing. “Hence, extrapolating from what one does to who one is likely just the first step in a continuous development of psychological mass persuasion,” Matz and her team concluded.
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