Since the 1990's and the Sears employee-customer profit chain, businesses have recognised that more engaged staff deliver better customer service and subsequently higher revenue. With increasing focus on 'Good Jobs', as a business differentiator, this seems to be finally shifting from a passive recognition to a core business strategy. It's not just about technology, social advocacy or clear vision/values, but providing increasingly personalised employment experiences. Welcome to the next corporate battleground.
according to Gartner more than 90% of businesses compete primarily on the basis of customer experience (CX), it’s no longer enough to make CX a corporate priority. The next competitive frontier is employee experience (EX) and the signs indicate so strongly that EX will become the next priority for organizations that I’m calling 2018 The Year of Employee Experience.