Interesting to read that - yet again - employee engagement is top of HRD's headache list. The world is becoming ever more transparent and there is growing distrust of institutions, organisations and business leaders.
As a result, brand reputation is increasingly shaped by individuals and their personal experiences of organisations.
And whilst there’s increasing evidence that supports the business case for encouraging employee advocacy only 17% of employers currently have a comprehensive employee advocacy programme. Surely time to move beyond lip service and develop more robust plans?
Engagement topped the list of topics causing the most concern for the year ahead In Cascade's survey of 447 HR directors, 44% said their biggest hurdle for the coming year would be engagement, followed by staff retention (36%), absence management and recruitment (33%), and succession and planning (26%). 2018 HR Landscape: What’s In Store? found little has changed from 2017 when 39% of respondents said they were worried about employee engagement.