At TMP we are often asked to help organisations improve their engagement with females within the STEM community. There are lots of solutions we can develop through creativity, social media/relevant content to community building. But based on the article below you could argue that perhaps the most powerful tool that employers could use is that of employee advocacy where existing female employees are confirming that culture and environment of their organisation is positive and one where females can successfully thrive.
The area of employee advocacy is growing in importance in many organisations as they realise that the best people to influence the perception of their employer brand are those who truly understand it at its deepest level which is their employees. These are the people that can create authentic content that is believable, according to Nielsen research 84% of "consumers" which in this market are job seekers trust recommendations from people they know compared with just 42% who believe banner ads.
We are conducting a panel webinar in a few weeks when a number of experts will be sharing their views on employee advocacy, why not register and listen in to what they say. https://www.tmpw.co.uk/webinar/employee-advocacy-reputation-webinar
For women working in science, technology, engineering or math (STEM) jobs, the workplace is a different, sometimes more hostile environment than the one their male coworkers experience. Discrimination and sexual harassment are seen as more frequent, and gender is perceived as more of an impediment than an advantage to career success. Three groups of women in STEM jobs stand out as more likely to see workplace inequities: women employed in STEM settings where men outnumber women, women working in computer jobs (only some of whom work in the technology industry), and women in STEM who hold postgraduate degrees. Indeed, a majority of each of these groups of STEM women have experienced gender discrimination at work, according to a nationally representative Pew Research Center survey with an oversample of people working in STEM jobs.