The amount of users engaging with live streams on social media is rising and many marketeers predict 2018 to be a big year for live streaming.
With the trend of people seeking out authentic social media experiences - which live streaming definitely is - and the popularity of ephemeral content (post that only last a short time), live streaming may a great tool, if used thoughtfully, in the talent attraction market. And you don't need a whole studio production to create live streaming, there are plenty of apps such a Periscope and Livestream that will get you up and running very quickly.
Live streaming has been a slow burner, but it looks like it’s finally taking off. Almost a third of internet users (28 per cent to be precise) had watched a live stream according to GlobalWebIndex data released in August. That was a hefty increase of 20 per cent on Q3 2016.