First rate. Bull by the horns. Nerd.
Diverse perspectives. Storytelling. Empathetic.
I don't want to believe that the first set of words will get you a disproportionate number of male applicants, or that the second set will get you a disproportionate number of females.
After all, I'm a 'bull-by-the-horns' kinda gal, who defends her right to be so, and loves working with empathetic men who have good stories to tell.
But the data shows that language does target gender and I love textio as an automated tool that steps outside of emotion. If you give me a bank of copy to edit, I might stubbornly leave in the word 'ambitious' - ignoring the gender implications.
In my journey to allow myself to be steered by data and not my own view of gender, I enjoyed reading this article about the language used in 10 different tech cultures, and how those cultures might therefore be steering females or males to feel more included.
In large organizations, you don’t end up with thousands of people using the same words by accident. The patterns that show up across your company’s jobs show what you truly value. Sometimes this can be at odds with what you say you value. When your PR talks about work/life balance, but your team consistently advertises jobs that are work hard/play hard, your team is the one telling the truth. With this in mind, we used Textio to take a look at the most distinctive language used in the public job posts of ten prominent tech companies.* Each one showed distinct language patterns that showed up in statistically anomalous ways. The distinct phrases used by each company showed up in their jobs much more often than they did for other companies, and frequently way more often than average for the industry.