In the hiring of talent, why not let the product do the interviewing? In Volvo's case, a car.
In Belgium, Volvo is promoting its S90 model in an unusual way - it's getting the car to do its recruitment. They refitted a Volvo S90 as the "HR90," equipping it with artificial intelligence that allows it to interview prospective technicians. The car will be "recruiting" at the Brussels Motor Show, and will then continue with a tour of job expos, schools and Volvo dealerships in search of new hires. Volvo asked candidates to submit their job application on a website in order to be considered for an interview. The car quizzes them via image recognition, mapping and analysis of preset parameters, analysing the candidate's facial expressions and word use in order to assess their knowledge, motivation and social skills.