This recent piece of research highlights a huge missed opportunity for organisations to bring their employer brand to life in their on-boarding process.  It would appear that 70% of the content is about systems, processes etc and not about the values and behaviours that underpin the company's core culture and employer brand.

In a world where employee advocacy and employer reputation is a marked differentiator in how applicants can see into the real organisation this needs to become a bigger part of the on-boarding content.