Interesting to see Larry Fink, Chairman of BlackRock , which manages $6.3 trillion of investor's capital, writing to all Chief Executives to advise that "society is demanding the companies ...serve a social purpose...make a positive contribution to society". 

This swing to more responsible corporate business, together with the focus on 'good jobs', seems to herald a new era where vision, values and purpose need to be increasing multi-faceted and authentic. 

Better make sure that staff understand what it means to them locally and that they live this new model of behaviour.