How many of us use an CRM or ATS which really does embraces text/online chat capabilities to engage with talent? 

Some of the best recruiters will understand their target audience and use an engagement strategy as appropriate; but does our recruiting technology encourage us to do this when appropriate? 

After reading this article I started exploring and noticed iCIMS have acquired TextRecruit; a leading text message/online chat provider. 

Interestingly the founder of TextRecruit reported to have had the idea for the business when getting a response rate of 50-60% from passive talent just from using a text message introductions; that's against LinkedIn's inmail response rates of just 30%.