In an attempt to attract the best talent, SodaStream CEO Daniel Birnbaum leads from the front on this one, whilst roping in "Game of Thrones" star, Thor Bjornsson (aka "The Mountain") and real-life SodaStream employees.
With their aspiration of making the world a better place, is this going to help them do it? It's certainly getting attention.
Companies increasingly are creating marketing materials that articulate a corporate purpose as a way to attract younger people who prefer to work for companies that stand for more than just making money. Now the talent imperative has trickled down to SodaStream International, which this week launched a video called “Join the Revolution” in the style of a brand commercial meant to showcase the assets of its company and culture and attract new employees.
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