AI – and most tech development – is undertaken by technologists who are generally male of a certain age, socio-demographic profile and without perhaps the broadest view of the world. This lack of diversity manifests itself in the products produced - Siri & Alexa have default female names, voices and personas and are seen as helpful or passive supporters of a user's lifecycle. This contrasts with IBM's Watson or Salesforce's Einstein, which are both seen as complex problem-solvers tackling big global issues. 

Surely the fastest way to flip this perception is to render AI genderless, as Sage have done with their finance PA, called Pegg. 

But the longer term approach requires more effort to expand the breadth of people working in technology & AI development. Much harder to achieve, but surely worth the effort?