It's the big things.

And the little things.

And the little things that add up to big things.

Young girls grow up with social cues all around them, shaping their ideas about what they can become and what is or isn't their territory. Lots of the things that seem like wallpaper to us -- like logos -- tell young girls that this is for boys. When you start noticing it, you can't stop seeing it everywhere. 

So I was delighted with this -- a change to Johnnie Walker's iconic brand in time for International Women's Day. 

Capitalising on a chance to sell more products?

You betcha. I'll be investing.

But also, changing the narrative does sometimes mean changing the little things, in the wallpaper, to show little girls that they be anything. Even a logo.