It's the big things.
And the little things.
And the little things that add up to big things.
Young girls grow up with social cues all around them, shaping their ideas about what they can become and what is or isn't their territory. Lots of the things that seem like wallpaper to us -- like logos -- tell young girls that this is for boys. When you start noticing it, you can't stop seeing it everywhere.
So I was delighted with this -- a change to Johnnie Walker's iconic brand in time for International Women's Day.
Capitalising on a chance to sell more products?
You betcha. I'll be investing.
But also, changing the narrative does sometimes mean changing the little things, in the wallpaper, to show little girls that they be anything. Even a logo.
In a multi-faceted attempt to support women in business, culture and politics, the company will donate $1 for each bottle produced to nonprofit campaigns like Monumental Women, a movement to erect a monument honouring America’s women suffragists in New York’s Central Park (there are currently 23 historical statues in the Park, none of which honours a real woman), and She Should Run, a group encouraging women to register and run for elected office. “We are here to move history forward. Monumental change is coming. We thank Johnnie Walker for their support and recognising the importance of Women’s History,” said Pam Elam, organiser of the Monumental Women campaign.