Here's some interesting insights from the 2017 Talent Board global candidate experience research, involving three hundred employers and over 220,000 job seekers from around the world. Candidates use a variety of channels when researching career opportunities, meaning it is sensible to make sure your brand is represented in a consistent and engaging manner regardless of what source candidates turn to.
According to 2017 Talent Board global candidate experience research, there are many research channels candidates use prior to applying for jobs. When asked to pick the channels they find most valuable when researching their career opportunity, the number one channel throughout North America, EMEA (Europe, the Middle East and Africa) and APAC (Asia Pacific) for candidates is again the company career site (see below figure – only a partial list). Other most valuable research channels worldwide include LinkedIn career pages and employer, candidate and customer referrals.