Some enlightening statistics to ensure that everything from the advert to the job description is gender neutral.
You know you shouldn’t include the phrase “men only” in a job advert. But did you realise the way you craft your ad could be having the same effect? Analysis of over 75,000 recruitment ads on a jobsite found that hidden bias affects how job descriptions are written, read and applied for. Men are more likely to respond to adverts with words such as ‘active’, ‘logic’ or ‘headstrong’, whereas women were more likely to consider roles which included words like ‘polite’, ‘honest’ and ‘interpersonal’.