Recent research highlights that only 19% of employees globally think their experience of their employer matches up to their brand image. With this in mind do organisations need to do more to align their brand with the experience they give their employees?
Less than a fifth of employees feel there is a strong alignment between what their employer says about itself, and what they experience working there, according to a report from PR consultancy Weber Shandwick. Its research revealed that just 19% strongly agree that “what my employer portrays about itself publicly matches what it’s like to work there”, while 7% strongly disagree. “Aligned” employers are more likely to offer training and resources, treat all employees fairly regardless of race, gender, age, sexual orientation or cultural differences, it found.