I'm not going to attempt to make any sweeping analysis of a whole generation - but.....it is a fact that those born from the mid 1990ies onwards have grown up in a world where going online for information, or to shop, research, play games, send messages, upload photos, socialise etc is just how things are done. This generation has never been without a mobile device and as an employer this is most definitely something to be mindful of - not being able to apply for jobs via their phone will have an impact.

Gen Z has never experienced a time when YouTube didn't exist either and video is important to them. But beware - growing up with loads of online video content, they are not going to be impressed just because you have company video which was done 4 years ago, it has to be experiential, relevant and rewarding. Gen Z are entering the labour market now, are you ready?