Consumers today expect content that's live, on demand and super relevant. It's no surprise then that in the next two years, Video will make up an incredible 80% of all internet traffic. People engage with both consumer and employer brands that let people in and capture human experiences.
Live Video is also taking off as according to Facebook, live videos have six times the engagement as non-live ones. So there's never been a greater opportunity to embrace film and start engaging.
Successful storytelling and content starts with being human and connecting - having a two way conversation.