That could be the title of the film. Hollywood, I called it first, you'll have to pay me. 

let me summarise the latest Facebook controversy; you didn't read the user agreement.

Does this mean your going to #deletefacebook? Some of you maybe, but I predict not enough for MZ to lose any sleep. 

Will this prompt any changes to the way Facebook operates? Their newsfeed algorithms have already changed to favour organic friend posts over business posts. However, this means businesses just have to pay more to get their content seen. A win-win for Facebook. 

From my view as a Facebook advertiser, I can tell you that it's still the biggest hitter in terms of conversions. Whether it stays that way remains to be seen...