I'm not breaking news here: Developers are in short supply. If you've been in the market for Developers recently you will know the competition is tough.
What do Developers want to know about your organisation and the job on offer? Not surprisingly, they want to know about the technology and the projects they'll work on and you probably can't provide too much information about that. As long as it's specific.
They do also want to know what your office and culture is like, who they'll work with, development opportunities and insight into what working for you will be like - and if these points aren't really clear it will be much more difficult for you to attract people, even for an interview, as no one will want to waste time exploring whether the 'basics' will suit them.
Demand is much higher than supply; according to last year’s Tech Nation report, over 50% of the UK’s digital tech community highlighted a shortage of highly skilled employees as a major challenge - and the truth is, the best talent is employed already. After recent announcements from Deliveroo and Dyson who are both looking to hire hundreds of developers, UK developers are spoilt for choice. 94% of developers are currently employed at least part-time, and only 11% of developers are actively looking for a job, according to Stack Overflow’s 2018 developer hiring landscape report. This means you’ll have to take the initiative in order to attract the top programmers.