Interesting article in Marketing Week which profiles new Global Employer Brand Head at Siemens. Her thoughts chime with some of our experience of building global employer brands including: 

- In an era of increasing activism, global consumer brands don't have the lustre they used to. Need to dig deeper to establish EVP.

- International travel has diminished in appeal - mainly because travel has become much cheaper for people - they can do it in their own time

- Need for regional nuancing - and mapping of competitor set and candidate expectations/perceptions for each territory.