A great article from John Paul Friel at LinkedIn on how the corporate world has the edge on attracting the best talent. Not because of the larger salaries and endless perks, it is because they’ve realised the value of articulating their purpose and set about doing it.

Employees value the purpose of their work above all else. Therefore those organisations with a real purpose, in particular the public sector should have the advantage if they manage to articulate theirs and amplify it to the market.

This connects with TMP research and experience, that public service employers can differentiate themselves by investing a little into understanding their audiences and market context plus creating a distinctive and authentic value proposition.