Clients are talking to us about video much more frequently these days, and they are getting much more sophisticated in their thinking around how video can enhance their engagement with potential talent as well as current employees.
From user-generated content, authentic pieces, brand films and job previews to short films for social media, 'how to guides', testimonials, on-boarding films, experiential/interactive films, company culture video etc - the list is endless. And no wonder, all stats indicate that people watch a lot of video - on YouTube alone 5 billion every day! In fact, one third of all online activity is spent watching video and over half of that is on a mobile device.
There are as many practical as emotional reasons to use video. Many people find it helpful to watch a quick guide that explains a recruitment process, how to fill in an application etc rather than read instructions. And we all know that watching people talking with passion about something they care about can induce feelings that reading a similar piece just can't. We're proud of the work we've done with our clients, so if you want a little video inspiration - have a look here: https://www.tmpw.co.uk/service/film_video/
It would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2021. Every second, a million minutes of video content will cross the network by 2021.