This made me think about a recent conversion with someone in my team who had a 100% acceptance rate from a LinkedIn inmail campaign for a reputable client with a strong EVP; but the inmail was not a very interesting or appealing opportunity!!
Everyone benefits from a strong employer brand as this article highlights
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revealed that companies with a strong brand have a 31% higher InMail acceptance rate
https://www.hrgrapevine.com/content/article/insight-2018-04-27-4-ways-to-build-your-employer-brand
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