As Los Angeles based Pitch announces the appointment of former Saatchi & Saatchi Partners, Sara Bamossy and Marisstella Marinkovic as Co-CEOs, it got me thinking about how does that actually work? What are the logistics of having to deal with two chiefs? How do decisions get made?
But if the logistics could be figured out, does this mean double the benefits? Two skill sets, two people who can be in two different places at the same time, the benefits go on.
Also, could this potentially help with increasing the number of females in senior positions?
Co-founders are the norm in startups, but as they grow, one person often stays CEO, while the other assumes another title. However, Gen Xers and millennials are taking entrepreneurship to a new level. While they are creating innovative products and services, they are also innovating the way leadership works. If a strong partnership started the company, can that same partnership also take it from no revenue to billions in revenue?