Why quote the lyrics from Lionel Richie's classic song Hello! That's simple. it brings to life a small but in reality, a huge truth about improving your hiring process. Next time you are on the train or at a coffee shop look around and what do you see? Probably 80% of the people you observe are using their mobile device - watching TV/Video, checking email, using social media or messaging.
We are 100% connected all the time and yet ......
One of the biggest complaints from job seekers is the poor communication in the application process. This article states that 36% of applicants expect communication but my suspicion is that the figure is way higher. If we are so connected, is it not time that employers improved the communication experience in the application process? With Glass Door and other social channels allowing candidates to comment so easily on good and bad experiences why not do more to close the communication gap?
Rather than keeping good candidates in the dark, unsure if they’ve made it to the next round, make certain your HR team gives qualified applicants insight into what to expect next. Including a timeline of the application process, offering candidates some feedback along the way and sounding human in your communications rather than like an email bot can all help you develop a positive relationship with potential employees. Andre Lavoie, CEO of talent-management solution vendor ClearCompany, observes that 36 percent of today’s applicants expect updates from companies they’ve applied to, while 41 percent expect to be told if they weren’t chosen. Yet only 26 percent of employers say they provide this information. Even if companies can’t reach out to every single applicant individually, they “can still close that gap in communication without exhausting their HR resources,” Lavoie says.