The World Economic Forum suggests that within the next two years creativity will be the third most important skill to have. With this in mind do organisations needs to adapt their environment and mind-set to allow creativity to flourish?
A recent study by Microsoft Surface found that almost half of UK workers (40%) say that creativity and innovation are still not encouraged or rewarded in their workplace. For this something must change. So what are the required foundations of creativity and how do we get them right? Where we spend our working day has a huge impact on creativity. Microsoft’s research shows that uninspiring workplaces (41%), a stressful atmosphere (34%), and a lack of appropriate spaces to focus and think alone (28%) are all hampering creativity in offices around the UK.