Using existing employees as a channel to attract can have a positive effect on brand reach, recruitment and engagement. Employees telling their own personal stories enables authentic and engaging content to be delivered that is trusted by their networks.
Leading brands are increasingly opening up a huge new recruitment channel as they begin to work with their staff to share content on social media and make the talent acquisition process more effective. Brands are addressing the recruitment challenge by empowering staff to actively talk to their own personal networks on social via an advocacy tech platform about what it’s like to work at a company and drive up employee referrals. This helps build on personalisation and segmentation strategies and open up new audiences they previously couldn’t reach. Employees are able to have a significant effect on brand reach, engagement and recruitment when you consider that they are much more likely to be trusted than corporations.