High performing employees that stay must be an ideal goal for any organisation hiring talent. This only comes from being in the resourcing world not the recruitment space (see my previous post).
If you want to create applicants that know who you are, what the culture and values are like, if the whole candidate engagement process is a brand based experience and if the selection and assessment of people through the journey is embedded in these interactions then you are more likely to achieve the goal of having informed candidates that are the right talent for you.
The foundation for this is good job analysis that identifies the key drivers of good performance and shapes the selection process to get the right people through each stage. The next step is having a robust and well managed Employer Brand that is well communicated and promoted in the talent communities that you want to engage with. This includes a great careers site, strong and frequent interactions in social channels and finally a series of activation strategies that switch passive and active job seekers into genuine applicants.
Because these people will be highly informed, having had a virtual relationship with your world of work then you will be well down the journey of acquiring that pool of talent that will drive business performance.
The risk is that the focus on recruitment, filling jobs with people that have chosen a pay packet not a company and role that is just right for them.
Definition: The Informed Candidate is a person who is well-researched and engaged with your company, which means he or she will turn out to be the right fit and – once hired – get onboarded faster, exhibit greater productivity and stay at a job longer. Informed Candidates are also guaranteed to improve your bottom line by saving you time and money. Every employer in the world wants to hire great people who stay productive and engaged. And every person wants to find a job they love. Unfortunately, great employees and a perfect job are difficult to find. Employers often have to sift through hundreds, if not thousands of applications searching for the perfect match. Job seekers become disappointed when they find out the company culture promoted on the company website is not actually a reality.