Ask most TA leads and they'll cite Digital talent as a major headache. 

So it's interesting to see some business are rethinking how they engage, recruit and manage these scarce resources to gain and retain them - including carving out a separate digital business where the talent is, as opposed to expecting them to gravitate to the corporate HQ.

At TMP we're seeing employers as varied as HMRC & Sainsbury's taking a fundamentally different approach to Digital talent attraction - starting with a discrete EVP and employment model. To many employers are still looking to develop a 'one size fits all' EVP which lacks the ability to dial up or down different messaging/attributes for key audiences and territories.