Interesting thoughts from Forbes on how combining brand strategy and corporate culture can be a competitive advantage. Five top tips for how this can be achieved in reality.
Many companies have faced branding and public relations nightmares when employees have veered away from their employer’s core values and brand. This disconnect places a company’s reputation and brand at risk among its customers and clients, which can lead to loss of revenue and brand loyalty. With the speed of information and the power of social media, companies cannot ignore the power of their employees.