A strong brand name and online presence counts when job seekers are considering potential employers. If the information they find out about a company is bad it will instantly deter them from applying. In a competitive marketplace maintaining and enhancing online presence has never been more important.
Using the internet to make important decisions is nothing new – it’s likely you use it to plan where you’d like to visit on holiday or check out what other customers say about products you want to buy. And now, more than ever before, candidates are using the web to check out potential employers before they even submit their CV. According to research from job site Indeed, 70% of jobseekers won’t apply for a role until they’ve researched the employer’s reputation online - while more than half (56%) say they wouldn’t even apply for a role at a company with no online presence.