There's a lot of talk and insight about the candidate journey. There are loads of blogs and posts about how important it is.
So it was good to see something that draws you back to the basics. This article from Beamery does a great job of giving a simple explanation as to what the candidate experience is and how to create, map and measure it.
As a rule, we tend to interact with brands because they connect with us emotionally or we need a problem solved. Think about the last sales cold call you got – how receptive were you? Companies try to establish a relationship and a certain level of trust with you before asking if you want to buy something. We often go through many of these interactions with a company before we're ready to make a purchase. This is known as the customer journey. Recruiting is no different: