Its presentation season for me. I'm writing tenders and then pulling together a presentation to deliver our solution to clients.
So it feels more than just coincidence that this article popped up into my feed.
Reading it through it confirmed that I was doing a number of things correctly. More importantly though it also gave me a couple of new ideas as to how freshen up my presentations to my clients.
Apple do know how to present and stick to a tried and tested (but continuously evolving) method. It's an interesting insight into how they operate.
I'll be looking at implementing these ideas into my future presentation very quickly. Hopefully you'll find the one or two ideas that can add that little bit extra into to your presentations to help you wow your clients!
The brain is easily bored. This one fact explains why Apple does what it does in its product launches. A presentation based on the fundamentals of neuroscience includes frequent changes to keep people interested. But how frequent is "frequent" change? The answer: 10 minutes. Neuroscientists say our brains have a built-in stopwatch that ends around 10 minutes. In my conversations with University of Washington Medical School molecular biologist John Medina, he cites peer-reviewed studies that show people tune out of a presentation in the first 10 minutes. "The brain seems to be making choices according to some stubborn timing pattern, undoubtedly influenced by both culture and gene," he says. "This fact suggests a teaching and business imperative: Find a way to arouse and then hold somebody's attention for a specific period of time."