It's here, we're all using it, yet somehow social media still seems to fall into the 'too difficult' box for many organisations when it comes to strengthening their employer brand.

What should we be sharing? Who is going to do it? What happens if something goes wrong?

Really it shouldn't be that complicated and these Five Bs are a really straight forward, logical guide on how to make it happen.

Be where your audience is

Be responsive

Be human

Be aware

Be authentic

Now I don't think it's necessarily about looking 'cool', but instead about being authentic, genuine and relevant.

Essentially it's about having a plan, being organised and getting the right people involved. Not that tricky really.