Or even, the more palatable - and frankly more aspirational - "do you drink your own champagne" quote?

Interesting interview with CMOs across major consumer brands which emphasise the importance of delivering a frictionless customer experience. This comes on the back of other articles earlier this week, which highlight the role of humans at those critical touchpoints in the consumer purchasing journey.

What's more - and this is where the headline comes in - they urge Marketing Directors and Customer Experience Managers to sign up for their own marketing materials and see the organisation through the consumer's lense.

There are clear parallels in the world of recruitment - but few recruiters audit and review every touchpoint in the candidate journey regularly and look to make small, incremental enhancements. And even fewer have signed up for their own talentpools or follow their own careers feeds. Surely a lost opportunity?