Or even, the more palatable - and frankly more aspirational - "do you drink your own champagne" quote?
Interesting interview with CMOs across major consumer brands which emphasise the importance of delivering a frictionless customer experience. This comes on the back of other articles earlier this week, which highlight the role of humans at those critical touchpoints in the consumer purchasing journey.
What's more - and this is where the headline comes in - they urge Marketing Directors and Customer Experience Managers to sign up for their own marketing materials and see the organisation through the consumer's lense.
There are clear parallels in the world of recruitment - but few recruiters audit and review every touchpoint in the candidate journey regularly and look to make small, incremental enhancements. And even fewer have signed up for their own talentpools or follow their own careers feeds. Surely a lost opportunity?
Jobling stated she was a “massive believer in eating your own dog food”, recommending that customer experience professionals sign up to all their brand’s communications and use its services so they can see the company through the same eyes as customers. She said around 60% of demand going into British Gas’s customer departments is “negative demand” and that by having a business-wide focus on removing pain points it can both save costs and improve the experience, which should ultimately increase revenue. Rosenberger also cited numbers that could be used to help drive change in an organisation by making commercially minded colleagues sit up and take notice. For example, S&P 500 companies where customer satisfaction is high outperform the share price growth of the average company in the index.