Job postings are still a fundamental part of the recruitment marketing mix.  They could be posted on your own careers website or an external job board but they are one of the simplest tools to drive applicants. 

When Linked In research 4.5m postings I think we all agree there will be some lessons to learn. This snippet shares the core conclusions and none of these are rocket science but still many recruiting organisations fail to adhere to this guidance.

Moving away from the research there is another factor I want to share with you. Persona driven copy!  All too often a vacancy ends up with one piece of generic copy and yet the typical target audience comprises different generations - Baby boomers, X, Y & Z and they all have different motivators and are engaged with different terminology. The role isn't changing but generating applicants from these different groups requires nuanced copy that hits their sweet spot.