Interesting research & analysis from the clever folk at ScienceForWork in the Journal of Applied Psychology highlights the three aspects of employer brand/candidate experience that have the greatest impact on the likelihood of candidates accepting roles.
1. Perceived fit - 'will I fit in with this company?'
2. Recruiter characteristics - 'do I find the recruiter approachable?'
3. Hiring expectation - 'do I stand a chance?'
The role of recruiter as brand ambassador and key influencer on candidate decisions - as opposed to managing a process - is often overlooked.
In the same way your brand sells your products or services, you need to communicate your employer brand (what your employer value proposition is) to attract the right candidates For a positive candidate experience, how recruiters interact with candidates is as important as the nature of the job itself Candidates need to feel that there is a chance they will be hired in order to apply or to stay in the recruitment process