Excellent stats here, from a wide range of reputable sources, to fuel your case for approaching your Gen Z recruitment marketing differently. 

For example... 

  • 70% watch more than 2 hours of youtube a day
  • Prefer snapchat to facebook (instagram is still a favourite)
  • 72% like face to face engagement
  • Gen Z's are not the same as millenials 

There are many discussions, and exact conclusions, on the exact start date/year for Gen Z. Nonetheless all agree that they are your target audience now and so your attraction strategy should adapt to the interests, needs, habits, and expectations of this audience.