Last week, I learnt two things about Anglian Water:
1. They'll never diversify or grow their product offering
2. They want their customers to use less of their product - water
Two things that are very different to the comparator* landscape of growth, new markets, new products, and scalability. Instead, Anglian Water talk about their vision to get talent through the door. It's really simple: to focus on doing one thing really well.
What does this mean for the new generation coming through? Anglian Water currently employ engineers, divers, analysts - and a priest! But, the future looks to be increasingly digital and data driven. In order to engage with the talent of the future, AW works closely with schools focusing on what kids are more than happy to talk about: poo.
But for those already in the world of work, it's around purpose.
Susannah Clements, Group People Director, said: "We do something that is intrinsically good, in the place where our colleagues live. They are part of that community".
This sense of feeling good in lived and breathed within the organisation, too, with a culture of well being, support, and inclusivity.
You can find out more about Anglian Water and other #BPTW winners over at Glassdoor.
*At TMP we talk about comparators for talent, rather than competitors (who might have a similar consumer offer, but require different skills)
The company’s staff wellbeing strategy covers all aspects of employee health, safety and workplace happiness. An internal campaign runs throughout the year with regular awareness days, events and workshops on mental health, musculo-skeletal fitness, financial security and diversity. Staff are encouraged to create wellbeing gardens at their own workplaces, take paid leave to volunteer for charity and get access to free advice and support from personal finance experts. “We work hard on encouraging employee wellbeing and creating a culture driven by happier, healthier and safer staff,” Peter added. “Looking after our employees is at the heart of delivering great customer service, alongside the enthusiasm and dedication our staff have for their jobs. “Over the last year, we’ve undertaken even more work to understand and develop the positive culture across the organisation so we can continue to build on our success and support our staff in the best possible way.”