As we should all be well aware by now, your employer brand is far more than a series of pretty pictures and headlines. Yes that might be one part of the story but the employer brand is something that should be lived and breathed everyday through the working reality.

Increasingly, talent are looking for the organisations that are going to match to their values. Too much time is spent at work to not believe in the goals and aspirations of the organisation you are working for.

Yet, realistic glimpses via the brand and the multiple touch points along the way in the candidate experience do not necessarily align with the reality.

How do you bring the reality to life? Experiential interviews are one way and this is something we achieved for Virgin Money with The World's Most Creative Job Interview.

So, yes a beautiful brand is all well and good as long as it matches with the reality, but it needs to be brought to life for future employees to experience that reality.