Delivering differentiated and satisfying customer experiences (CX) can lead to a boost in loyalty, market share and revenues. Imagine what a similar focus on the employee experience (EX) could mean for the business.

Leading companies are already recognizing that EX is the new battleground for competitive advantage. The next step is to apply what they know about CX to build superior EX that drives engagement, retention and productivity.

Research from Accenture indicates that 51% of business leaders are planning to introduce more individualised employee experiences - akin to consumer experiences. 

At TMP we've been developing models for persona development which enable us to deliver much more tailored and nuanced recruitment marketing campaigns. 

And, with an estimated 83% of companies using or piloting predictive technologies that anticipate employee needs, this is a trend that's going to grow and grow.