Employer brand can often come to a halt post attraction phase and be overlooked in favour of concentrating on processes when in fact it should continue to live and breathe throughout the candidate journey. The investment in developing a compelling employer brand should continue post offer further engaging candidates with the organisation pre start and beyond. Winning hearts and minds before a new employee walks through the door can deliver huge benefits in terms of reduced drop out, increased engagement and productive new hires.
Recent research from Bersin, Deloitte’s HR insights and services arm, found that 22% of employees leave within the first 45 days of their employment. And that on average, it costs double someone’s salary to replace them. With statistics like this, it makes sense to leverage a vital weapon in your organisation’s arsenal - one in which you’ve probably invested heavily already - your employer brand.