Can a seal of approval in the form of a recognised certification help enhance your employer brand? It seems so. With a tight recruitment market and the candidate holding the power, independent accreditation could certainly help an organisation stand out from the crowd.
Today's candidate bases much of their decision making on an employers values and behaviours so having an accreditation supports the fact that they put their people first and have a purpose beyond profit. But its not only about attraction, employee retention can be affected too instilling a sense of pride in existing employees about where they work.
Top Employers? Living Wage Foundation? B Corp? These days there are so many different certifications that employers can choose from and it can be difficult to select the right one. And, you have people in roles in your firm anyway – right? Plus, whilst recruiting might be difficult, you always end up filling your empty roles. Would having an official seal of approval improve that since it’s only about showing off to improve your recruitment processes?