In the current economic and political uncertainty, it's hardly surprising that staff recruitment - and investing in strategic initiatives - isn't top of mind for Universities. Whether it's funding streams, pensions or the 'B' word, we've certainly seen a dip in UK recruitment activity.
But institutions ignore investment in their wider employer reputation at their peril.
According to the Times Higher, they've seen a significant spike in UK academics (whether UK nationals or originally from other climes) looking at jobs outside the UK - a rise of over 30%.
And with China climbing rapidly up the ranking - and recruiting as aggressively as the rest of the APAC institutions - it's no wonder we're starting to frequently hear about large numbers of current UK-based academics moving overseas.
Whilst there's no simple answer, the institutions that invest more in building and maintaining their employer profile and reputation (aka brand) outside of the UK - and ensure that their candidate attraction activity, careers website and recruitment processes are as engaging, visible and friction-free stand a better chance of surviving the talent drain.
Why Your Employer Brand Must Be International 0 Internationalisation has fundamentally changed the way today’s academics search for jobs, writes Erik Björkander, CEO of Academic Media Group. Top talent is free to move and has no shortage of potential employers. What does this mean for the universities and research institutions who hope to hire top talent? It means it has become significantly harder for universities to get candidates’ attention and earn their consideration. Higher education institutions are no longer competing with just the other universities in their country for candidates, they are competing with the entire world.