Online networking through social media appears to be one of the main ways that we showcase our personal or employer brand, however we shouldn't lose sight of offline networking which is equally important.
Face to face time is important in securing the best talent especially when it comes to graduates. Attending careers fairs and other events that get your employer brand in front of key talent groups is just as important as the brand messages we place online.
Networking via social media platforms is a great start, however, employees also want to meet with potential employers face-to-face, to help them gain an understanding of how a business works and whether they will fit in with the working culture. As such, it’s crucial for HR to take up any opportunity that arises to network with members of their industry, as well as potential candidates, to build their reputation and attract skilled workers.