This latest research highlights some really surprising facts about the UK digital workforce.  The most important factors digital specialists consider in a job are work-life balance and good peer and manager relationships - this comes way above learning and development and salary. They are also far more mobile with 75% willing to move abroad for work.  What does this mean for employers? Those with an open, friendly culture and offering a good work-life balance will attract and retain the best talent. This should be music to the ears of many public sector organisations who can't compete on salary alone for this tech savvy workforce. They need to use their employer brand to showcase the benefits and values that align with this talent market to attract and retain these hard to fill posts.