Anyone who has spent time searching for a job online knows the frustration of endless job postings full of arcane details.  

Online postings are usually based on internal job descriptions, which is why they are often designed to inform through specific "insider" details rather than to attract by tying to the larger ideas behind each respective role.  Job seekers do not benefit from specifics they cannot contextualize (like internal acronyms or department names). They want to connect with the broader challenge of each role, as well as the organization itself.

With the "war for talent" in fill swing, it is no wonder that many organizations are investing time and resources in building employer brands that will attract and retain the right people. When these same organizations use internal job descriptions as the face of their employee experience, they are undermining their efforts.