The employee voice is crucial in making your employer brand more human. Organisations that are digitally mature and use social as a key driver within their business are more likely to drive employee advocacy.
Having a robust social strategy that enables employees to be active and engaged on social media means that those who are engaged and therefore 'advocates' are a companies biggest allies.
An advocate truly lives and breathes the values whilst building reputation as an employer of choice. Many organisations overlook the importance of the employee as a key driver in conveying the brand and fail to make this a focus within their social strategy.
However research shows:
Content shared by employees gets 8 times more engagement than corporate content and is shared 25 times more frequently.
What better case than that for ensuring that advocacy is a key feature within your social strategy!
Here's another article with a global report on employee advocacy too.
Employees can often be an organisation’s strongest advocates, and it’s time more brands started to use this to their advantage. By leveraging the power of human connection within an organisation, businesses can extend their reach, maximise their potential and increase employee satisfaction levels. Creating a working environment where employees are content and feel valued, will mean organisations can rely on them to be their biggest supporters.