The employee voice is crucial in making your employer brand more human. Organisations that are digitally mature and use social as a key driver within their business are more likely to drive employee advocacy. 

Having a robust social strategy that enables employees to be active and engaged on social media means that those who are engaged and therefore 'advocates' are a companies biggest allies.

An advocate truly lives and breathes the values whilst building reputation as an employer of choice. Many organisations overlook the importance of the employee as a key driver in conveying the brand and fail to make this a focus within their social strategy. 

However research shows: 

Content shared by employees gets 8 times more engagement than corporate content and is shared 25 times more frequently

What better case than that for ensuring that advocacy is a key feature within your social strategy!

Here's another article with a global report on employee advocacy too.